The following is based on an original document by Bethan Davies with revisions by John McKenna, D. Robert Ladd, and Ellen G. Bard of the School of Philosophy, Psychology, and Language Sciences at the University of Edinburgh.
Good essay writing is a skill acquired rather than learnt. Approaches vary from person to person and will depend on one’s experience in essay writing, almost to the point where a style of writing will be as individual as a signature.
You may already be quite comfortable writing essays and if so, you will have a definite feel for what works for you. If, on the other hand, you are new at the game or don’t seem to be getting the marks you feel your efforts deserve, then we encourage you to follow the advice in Section 2 on preparation and research. The same applies to Section 3 on structure and Section 4 on style, but the contents of these sections can also serve as a basis for self-assessment—even for the experienced—before that final draft is submitted. There is a checklist at the end—use it! You should pay special attention to Section 4.3 on stylistic conventions, as there is little scope for flexibility on these matters within a particular academic discipline.
Throughout this short guide we use the term “essay” to mean any sort of academic writing assignment that you hand in for a course. In economics you will be required to produce a variety of written assignments, and only some of them will be “essays” in the sense that the term might be used in a history or literature course. Others will be concise reports of experiments or descriptions of economic or other data. However, they are all referred to herein as “essays,” and most of the principles of clarity, organization and presentation apply to them all.
2.1 Time Management
Allow yourself enough time. If you work continuously on your essay right up to the deadline, there is a very high likelihood that you won’t have done yourself (or the topic) justice. So make a rough timetable. Aim to have what you subjectively feel is a “final” draft at least two days before the submission deadline. Use the remaining days to review your work at well-spaced intervals. This will help you look more objectively at your own work.
2.2 Getting Started
A clear sense of argument is essential to all forms of academic writing, for writing is thought made visible. Insights and ideas that occur to us when we encounter the raw material of the world—natural phenomena like the behavior of genes, or cultural phenomena, like texts, photographs and artifacts—must be ordered in some way so others can receive them and respond in turn. This give and take is at the heart of the scholarly enterprise, and makes possible that vast conversation known as civilization. Like all human ventures, the conventions of the academic essay are both logical and playful. They may vary in expression from discipline to discipline, but any good essay should show us a mind developing a thesis, supporting that thesis with evidence, deftly anticipating objections or counterarguments, and maintaining the momentum of discovery.
Motive and Idea
An essay has to have a purpose or motive; the mere existence of an assignment or deadline is not sufficient. When you write an essay or research paper, you are never simply transferring information from one place to another, or showing that you have mastered a certain amount of material. That would be incredibly boring—and besides, it would be adding to the glut of pointless utterance. Instead, you should be trying to make the best possible case for an original idea you have arrived at after a period of research. Depending upon the field, your research may involve reading and rereading a text, performing an experiment, or carefully observing an object or behavior.
By immersing yourself in the material, you begin to discover patterns and generate insights, guided by a series of unfolding questions. From a number of possibilities, one idea emerges as the most promising. You try to make sure it is original and of some importance; there is no point arguing for something already known, trivial, or widely accepted.
Thesis and Development
The essay's thesis is the main point you are trying to make, using the best evidence you can marshal. Your thesis will evolve during the course of writing drafts, but everything that happens in your essay is directed toward establishing its validity. A given assignment may not tell you that you need to come up with a thesis and defend it, but these are the unspoken requirements of any scholarly paper.
Deciding upon a thesis can generate considerable anxiety. Students may think, "How can I have a new idea about a subject scholars have spent their whole lives exploring? I just read a few books in the last few days, and now I'm supposed to be an expert?" But you can be original on different scales. We can't possibly know everything that has been, or is being, thought or written by everyone in the world—even given the vastness and speed of the Internet. What is required is a rigorous, good faith effort to establish originality, given the demands of the assignment and the discipline. It is a good exercise throughout the writing process to stop periodically and reformulate your thesis as succinctly as possible so someone in another field could understand its meaning as well as its importance. A thesis can be relatively complex, but you should be able to distill its essence. This does not mean you have to give the game away right from the start. Guided by a clear understanding of the point you wish to argue, you can spark your reader's curiosity by first asking questions—the very questions that may have guided you in your research—and carefully building a case for the validity of your idea. Or you can start with a provocative observation, inviting your audience to follow your own path of discovery.
The Tension of Argument
Argument implies tension but not combative fireworks. This tension comes from the fundamental asymmetry between the one who wishes to persuade and those who must be persuaded. The common ground they share is reason. Your objective is to make a case so that any reasonable person would be convinced of the reasonableness of your thesis. The first task, even before you start to write, is gathering and ordering evidence, classifying it by kind and strength. You might decide to move from the smallest piece of evidence to the most impressive. Or you might start with the most convincing, then mention other supporting details afterward. You could hold back a surprising piece of evidence until the very end.
In any case, it is important to review evidence that could be used against your idea and generate responses to anticipated objections. This is the crucial concept of counterargument. If nothing can be said against an idea, it is probably obvious or vacuous. (And if too much can be said against it, it's time for another thesis.) By not indicating an awareness of possible objections, you might seem to be hiding something, and your argument will be weaker as a consequence. You should also become familiar with the various fallacies that can undermine an argument—the "straw man" fallacy, fallacies of causation and of analogy, etc.—and strive to avoid them.
The Structure of Argument
The heart of the academic essay is persuasion, and the structure of your argument plays a vital role in this. To persuade, you must set the stage, provide a context, and decide how to reveal your evidence. Of course, if you are addressing a community of specialists, some aspects of a shared context can be taken for granted. But clarity is always a virtue. The essay's objective should be described swiftly, by posing a question that will lead to your thesis, or making a thesis statement. There is considerable flexibility about when and where this happens, but within the first page or two, we should know where we are going, even if some welcome suspense is preserved. In the body of the paper, merely listing evidence without any discernible logic of presentation is a common mistake. What might suffice in conversation is too informal for an essay. If the point being made is lost in a welter of specifics, the argument falters.
The most common argumentative structure in English prose is deductive: starting off with a generalization or assertion, and then providing support for it. This pattern can be used to order a paragraph as well as an entire essay. Another possible structure is inductive: facts, instances or observations can be reviewed, and the conclusion to be drawn from them follows. There is no blueprint for a successful essay; the best ones show us a focused mind making sense of some manageable aspect of the world, a mind where insightfulness, reason, and clarity are joined.
Copyright 1998, Kathy Duffin, for the Writing Center at Harvard University